Understanding Business, 12th Edition eTextbook by Nickels, McHugh, McHugh

Complete eTextbook Content:
PART 1. Business Trends: Cultivating a Business in Diverse, Global Environments
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
PART 2. Business Ownership: Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
PART 3. Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
PART 4. Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Union and Employee–Management Issues
PART 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
PART 6. Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus Chapters
Bonus Chapter A: Working within the Legal Environment A
Bonus Chapter B: Using Technology to Manage Information B
Bonus Chapter C: Managing Risk C
Bonus Chapter D: Managing Personal Finances D

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Name: Understanding Business, 12th Edition
Author: William Nickels, James McHugh, Susan McHugh
Edition: 12
ISBN-10: 1259929434
ISBN-13: 978-1259929434
Type: eTextbook

This is a eBook for the acutal textbook of Understanding Business, 12th Edition, by Nickels, McHugh, McHugh.

eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 737 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.

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