Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition

Complete eTextbook Content:
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)
PART 2: Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control
PART 5: Key Strategic-Management Topics
10. Business Ethics, Social Responsibility, and Environmental Sustainability
11. Global and International Issues
PART 6: Strategic-Management Case Analysis

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Name: Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition
Author: Fred R. David, Forest R. David
Edition: 16
ISBN-10: 0134167848
ISBN-13: 978-0134167848
Type: eTextbook

This is a eBook for the acutal textbook of Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition, by Fred R. David, Forest R. David.

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