Complete eTextbook Content:
PART I: Developing a Personal Selling Philosophy
Chapter 1: Relationship Selling Opportunities in the Information Economy
Chapter 2: Evolution of Selling Models that Complement the Marketing Concept
PART II: Developing a Relationship Strategy
Chapter 3: Ethics: The Foundation for Relationships that Create Value
Chapter 4: Creating Value with a Relationship Strategy
Chapter 5: Communication Styles: A Key to Adaptive Selling Today
PART III: Developing a Product Strategy
Chapter 6: Creating Product Solutions
Chapter 7: Product-Selling Strategies that Add Value
PART IV: Developing a Customer Strategy
Chapter 8: The Buying Process and Buyer Behaviour
Chapter 9: Developing and Qualifying Prospects and Accounts
PART V: Developing a Presentation Strategy
Chapter 10: Approaching the Customer with Adaptive Selling
Chapter 11: Determining Customer Needs with a Consultative Questioning Strategy
Chapter 12: Creating Value with the Consultative Demonstration
Chapter 13: Negotiating Buyer Concerns
Chapter 14: Adapting the Close and Confirming the Partnership
Chapter 15: Servicing the Sale and Building the Partnership
PART VI: Management of Self and Others
Chapter 16: Opportunity Management: The Key to Greater Sales Productivity
Chapter 17: Management of the Sales Force
Name: Selling Today: Creating Customer Value, 7th Canadian Edition
Author: Gerald L. Manning, Michael Ahearne, Barry L. Reece, H.F. (Herb) MacKenzie
This is a eBook for the acutal textbook of Selling Today: Creating Customer Value, 7th Canadian Edition, by Manning, Ahearne, Reece, MacKenzie.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 501 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
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