Retailing Management 8th Edition by Michael Levy, Barton Weitz

Complete eTextbook Content:
SECTION I: THE WORLD OF RETAILING
CHAPTER 1 INTRODUCTION TO THE WORLD OF RETAILING
CHAPTER 2 TYPES OF RETAILERS
CHAPTER 3 MULTICHANNEL RETAILING
CHAPTER 4 CUSTOMER BUYING BEHAVIOR
SECTION II: RETAILING STRATEGY
CHAPTER 5 RETAIL MARKET STRATEGY
CHAPTER 6 FINANCIAL STRATEGY
CHAPTER 7 RETAIL LOCATIONS
CHAPTER 8 RETAIL SITE LOCATION
CHAPTER 9 HUMAN RESOURCE MANAGEMENT
CHAPTER 10 INFORMATION SYSTEMS AND SUPPLY CHAIN MANAGEMENT
CHAPTER 11 CUSTOMER RELATIONSHIP MANAGEMENT
SECTION III: MERCHANDISE MANAGEMENT
CHAPTER 12 MANAGING THE MERCHANDISE PLANNING PROCESS
CHAPTER 13 BUYING MERCHANDISE
CHAPTER 14 RETAIL PRICING
CHAPTER 15 RETAIL COMMUNICATION MIX
SECTION IV: STORE MANAGEMENT
CHAPTER 16 MANAGING THE STORE
CHAPTER 17 STORE LAYOUT, DESIGN, AND VISUAL MERCHANDISING
CHAPTER 18 CUSTOMER SERVICE
APPENDIX A: STARTING YOUR OWN RETAIL BUSINESS
APPENDIX B: STARTING A FRANCHISE BUSINESS
SECTION V: CASES
GLOSSARY
ENDNOTES
PHOTO CREDITS
NAME INDEX

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Name: Retailing Management 8th Edition
Author: Michael Levy, Barton Weitz
Edition: 8
ISBN-10: 0073530026
ISBN-13: 9780073530024
Type: eTextbook

This is a eBook for the acutal textbook of Retailing Management 8th Edition, by Michael Levy, Barton Weitz.

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