Research Methods for Business Students, 7th edition

Complete eTextbook Content:
Chapter 1 Business and management research, reflective diaries and the purpose of this book
Chapter 2 Formulating and clarifying the research topic
Chapter 3 Critically reviewing the literature
Chapter 4 Understanding research philosophy and approaches to theory development
Chapter 5 Formulating the research design
Chapter 6 Negotiating access and research ethics
Chapter 7 Selecting samples
Chapter 8 Using secondary data
Chapter 9 Collecting primary data through observation
Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews
Chapter 11 Collecting primary data using questionnaires
Chapter 12 Analysing quantitative data
Chapter 13 Analysing qualitative data
Chapter 14 Writing and presenting your project report
Bibliography
Appendices
Glossary

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Name: Research Methods for Business Students, 7th edition
Author: Mark N. K. Saunders, Philip Lewis, Adrian Thornhill
Edition: 7
ISBN-10: 1292016620
ISBN-13: 9781292016627
Type: eTextbook

This is a eBook for the acutal textbook of Research Methods for Business Students, 7th edition, by Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

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