Research Methods for Business Students, 7th edition

Complete eTextbook Content:
Chapter 1 Business and management research, reflective diaries and the purpose of this book
Chapter 2 Formulating and clarifying the research topic
Chapter 3 Critically reviewing the literature
Chapter 4 Understanding research philosophy and approaches to theory development
Chapter 5 Formulating the research design
Chapter 6 Negotiating access and research ethics
Chapter 7 Selecting samples
Chapter 8 Using secondary data
Chapter 9 Collecting primary data through observation
Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews
Chapter 11 Collecting primary data using questionnaires
Chapter 12 Analysing quantitative data
Chapter 13 Analysing qualitative data
Chapter 14 Writing and presenting your project report

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Name: Research Methods for Business Students, 7th edition
Author: Mark N. K. Saunders, Philip Lewis, Adrian Thornhill
Edition: 7
ISBN-10: 1292016620
ISBN-13: 9781292016627
Type: eTextbook

This is a eBook for the actual textbook of Research Methods for Business Students, 7th edition, by Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

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