Complete eTextbook Content:
Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Social Responsibility and Ethics
Chapter 5: Managing Marketing Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buyer Behaviour
Chapter 7: Business Markets and Business Buyer Behaviour
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, and Brands
Chapter 10: New Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
Chapter 17: Direct and Online Marketing
Part 4: Extending Marketing
Chapter 18: Creating Competitive Advantage
Chapter 19: The Global Marketplace
Name: Principles of Marketing, 9th Canadian Edition
Author: Philip T. Kotler, Gary Armstrong, Valerie Trifts, Peggy H. Cunningham
This is a eBook for the acutal textbook of Principles of Marketing, 9th Canadian Edition, by Kotler, Armstrong, Trifts, Cunningham.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 791 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!