Complete eTextbook Content:
PART 1 Fundamentals of Marketing
1 Marketing and the Organization
2 The Marketing Environment
3 Consumer Behaviour
4 Business-to-Business Marketing
5 Marketing, Ethics and Society
6 Marketing Analytics and Research
7 Market Segmentation and Positioning
PART 2 Creating Customer Value
8 Value Through Brands
9 Value Through Services
10 Value Through Relationships
11 Value Through Innovation
12 Value Through Pricing
PART 3 Communicating and Delivering Customer Value
13 Integrated Marketing Communications
14 Mass Marketing Communications
15 Direct Marketing Communications
16 Digital Marketing and Social Media
17 Distribution and Channel Management
PART 4 Marketing Planning and Strategy
18 Marketing Planning: An Overview of Strategic Analysis and Decision making
19 Analysing Competitors and Creating a Competitive Advantage
20 Product Strategy: Lifecycle, Portfolio and Growth
21 Global Marketing Strategy
22 Managing Marketing Implementation, Organization and Control
Name: Principles and Practice of Marketing 9th Edition
Author: David Jobber, Fiona Ellis-Chadwick
ISBN 10: 152684723X
ISBN 13: 9781526847232
This is a eBook for the acutal textbook of Principles and Practice of Marketing 9th Edition, by David Jobber, Fiona Ellis-Chadwick.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 1741 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!