Optimal Database Marketing: Strategy, Development, and Data Mining 1st Edition

Complete eTextbook Content:
1 – Introduction to Database Marketing Concepts
2 – Strategic Database Development in the Marketing Planning Process
3 – Defining Customer Data Requirements
4 – Database Maintenance and Coding
5 – Basic Database Technology, Organizational Considerations, and Database Planning
6 – The Analysis Sample
7 – Analyzing and Manipulating Customer Data
8 – Segmenting the Customer Database
9 – An Introduction to Simple Linear Regression Modeling
10 – Multiple Regression Modeling
11 – Gains Charts and Expected Profit Calculations
12 – Strategic Reporting and Analysis
13 – Assessing Marketing Test Results
14 – Planning and Designing Marketing Tests
15 – Marketing Databases and the Internet
16 – Analyzing and Targeting Online Customers
17 – Issues in the Marketing Environment and Future Trends In Marketing Databases

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Name: Optimal Database Marketing: Strategy, Development, and Data Mining 1st Edition
Author: Ronald G Drozdenko, Perry D Drake
Edition: 1
ISBN-10: 0761923578
ISBN-13: 978-0761923572
Type: eTextbook

This is a eBook for the acutal textbook of Optimal Database Marketing: Strategy, Development, and Data Mining 1st Edition, by Ronald G Drozdenko, Perry D Drake.

eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 425 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.

Satisfaction guaranteed. Files are Checked before upload. All are good and pure!