MKTG, 4th Canadian Edition eTextbook by Charles W. Lamb, Joe F. Hair, Janice Shearer, Carl McDaniel, Marc Boivin, David Gaudet

Complete eTextbook Content:
Part One: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Developing a Global Vision
Part One Case
Part Two: Analyzing Marketing Opportunities
Chapter 5: Marketing Research
Chapter 6: Consumer Decision Making
Chapter 7: Business Marketing
Chapter 8: Segmenting, Targeting, and Positioning
Chapter 9: Customer Relationship Management (CRM)
Part Two Case
Part Three: Product Decisions
Chapter 10: Product Concepts
Chapter 11: Developing and Managing Products
Chapter 12: Services and Nonprofit Organization Marketing
Part Three Case
Part Four: Pricing Decisions
Chapter 13: Setting the Right Price
Part Four Case
Part Five: Distributing Decisions
Chapter 14: Marketing Channels and Supply Chain Management
Chapter 15: Retailing
Part Five Case
Part Six: Promotion Decisions
Chapter 17: Advertising, Public Relations, and Direct Response
Chapter 18: Sales Promotion and Personal Selling
Chapter 19: Social Media Strategies

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Name: MKTG, 4th Canadian Edition
Author: Charles W. Lamb, Joe F. Hair, Janice Shearer, Carl McDaniel, Marc Boivin, David Gaudet
Edition: 4th
ISBN-10: 0176723684
ISBN-13: 978-0176723682
Type: eTextbook

This is a eBook for the actual textbook of MKTG, 4th Canadian Edition, by Charles W. Lamb, Joe F. Hair, Janice Shearer, Carl McDaniel, Marc Boivin, David Gaudet.

eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 460 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

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