Complete eTextbook Content:
Part 1: MARKETING GROUNDWORK
1. Key concepts in marketing
2. Marketing Planning and Strategy in a competitive environment
3. Marketing research and information systems as the backbone of marketing
Part 2: UNDERSTANDING MARKETS.
4. Consumer Behaviour.
5. Segmentation, target markets and positioning
6. Business Markets and Buying Behaviour.
Part 3: THE EXPANDED MARKETING MIX.
7. The Power of Branding
8. Product Decisions
9. Developing and Managing Goods and Services.
10. Pricing Decisions.
11. Distribution Decisions.
12. Integrated Marketing Communications: Designing promotional campaigns
13. Marketing Communications mix variables: application
14. Expanding the marketing mix
15. Digital marketing and social networks
Name: Marketing Principles 2nd Asia Pacific Edition
Author: William M. Pride, O. C. Ferrell, Bryan A. Lukas, Outi Niininen, Sharon Schembri
This is a eBook for the actual textbook of Marketing Principles 2nd Asia Pacific Edition, by William M. Pride, O. C. Ferrell, Bryan A. Lukas, Outi Niininen, Sharon Schembri.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 641 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!