Marketing Management: A Strategic Decision-Making Approach 8th Edition

Complete eTextbook Content:
Section 1: The Role of Marketing in Developing Successful Business Strategies
Chapter 1: The Marketing Management Process
Chapter 2: The Marketing Implications of Corporate and Business Strategies
Section 2: Market Opportunity Analysis
Chapter 3: Understanding Market Opportunities
Chapter 4: Understanding Consumer Buying Behavior
Chapter 5: Understanding Organizational Markets and Buying Behavior
Chapter 6: Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 7: Targeting Attractive Market Segments
Chapter 8: Differentiation and Brand Positioning
Section 3: Developing Strategic Marketing Programs
Chapter 9: Business Strategies: A Foundation for Marketing Program Decisions
Chapter 10: Product Decisions
Chapter 11: Pricing Decisions
Chapter 12: Distribution Channel Decisions
Chapter 13: Integrated Promotion Decisions
Section 4: Strategic Marketing Programs for Selected Situations
Chapter 14: Marketing Strategies for a Digitally Networked World
Chapter 15: Strategies for New and Growing Markets
Chapter 16: Strategies for Mature and Declining Markets
Section 5: Implementing and Controlling Marketing Programs
Chapter 17: Organizing and Planning for Effective Implementation
Chapter 18: Measuring and Delivering Marketing Performance

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Name: Marketing Management: A Strategic Decision-Making Approach 8th Edition
Author: John Mullins, Orville Walker
Edition: 8
ISBN-10: 0078028795
ISBN-13: 978-0078028793
Type: eTextbook

This is a eBook for the actual textbook of Marketing Management: A Strategic Decision-Making Approach 8th Edition, by John Mullins, Orville Walker.

eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 570 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

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