Marketing Management, 15th Global Edition eTextbook by Kotler, Keller

Complete eTextbook Content:
Part 1. Understanding Marketing Management

  1. Defining Marketing for the New Realities
  2. Developing Marketing Strategies and Plans
    Part 2. Capturing Marketing Insights
  3. Collecting Information and Forecasting Demand
  4. Conducting Marketing Research
    Part 3. Connecting with Customers
  5. Creating Long-term Loyalty Relationships
  6. Analyzing Consumer Markets
  7. Analyzing Business Markets
  8. Tapping into Global Markets
    Part 4. Building Strong Brands
  9. Identifying Market Segments and Targets
  10. Crafting the Brand Positioning
  11. Creating Brand Equity
  12. Addressing Competition and Driving Growth
    Part 5. Shaping the Market Offerings
  13. Setting Product Strategy
  14. Designing and Managing Services
  15. Introducing New Market Offerings
  16. Developing Pricing Strategies and Programs
    Part 6. Delivering Value
  17. Designing and Managing Integrated Marketing Channels
  18. Managing Retailing, Wholesaling, and Logistics
    Part 7. Communicating Value
  19. Designing and Managing Integrated Marketing Communications
  20. Managing Digital Communications: Online, Social Media and Mobile Marketing
  21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
    Part 8. Managing the Marketing Organization
  23. Managing a Holistic Marketing Organization for the Long Run

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Name: Marketing Management, 15th Global Edition
Author: Philip Kotler, Kevin Lane Keller
Edition: 15
ISBN-10: 1292092629
ISBN-13: 978-1292092621
Type: eTextbook

This is a eBook for the acutal textbook of Marketing Management, 15th Global Edition, by Philip Kotler, Kevin Lane Keller.

Textbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 833 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.

Satisfaction guaranteed. Files are Checked before upload. All are good and pure!