Complete eTextbook Content:
Part 1. Understanding Marketing Management
- Defining Marketing for the New Realities
- Developing Marketing Strategies and Plans
Part 2. Capturing Marketing Insights
- Collecting Information and Forecasting Demand
- Conducting Marketing Research
Part 3. Connecting with Customers
- Creating Long-term Loyalty Relationships
- Analyzing Consumer Markets
- Analyzing Business Markets
- Tapping into Global Markets
Part 4. Building Strong Brands
- Identifying Market Segments and Targets
- Crafting the Brand Positioning
- Creating Brand Equity
- Addressing Competition and Driving Growth
Part 5. Shaping the Market Offerings
- Setting Product Strategy
- Designing and Managing Services
- Introducing New Market Offerings
- Developing Pricing Strategies and Programs
Part 6. Delivering Value
- Designing and Managing Integrated Marketing Channels
- Managing Retailing, Wholesaling, and Logistics
Part 7. Communicating Value
- Designing and Managing Integrated Marketing Communications
- Managing Digital Communications: Online, Social Media and Mobile Marketing
- Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
- Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Part 8. Managing the Marketing Organization
- Managing a Holistic Marketing Organization for the Long Run
Name: Marketing Management, 15th Global Edition
Author: Philip Kotler, Kevin Lane Keller
This is a eBook for the acutal textbook of Marketing Management, 15th Global Edition, by Philip Kotler, Kevin Lane Keller.
Textbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 833 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!