Complete eTextbook Content:
Part 1. Introduction to marketing communications
1. Introducing marketing communications
2. Marketing communications: issues, influences and disruption
3. Communication: theory and practice
4. Classical theories and interpretations of buyer behaviour
5. Contemporary interpretations of buyer behaviour
6. How does marketing communications work?
Part 2. Managing marketing communications
7. Marketing communications: strategies and planning
8. Marketing communications: objectives and positioning
9. The communications industry: structure, operations and finance
10. Evaluation and metrics
11. Branding and marketing communications
12. Integrated marketing communications
Part 3. The marketing communications mix
13. Advertising: role, forms and strategy
14. Public relations: principles and practice
16. Direct marketing and personal selling
17. Sales promotion, field marketing and brand experience
18. Brand placement, exhibitions, packaging and licensing
19. Messages and creativity
20. Media: principles and practice
21. Digital and other interactive media
22. Media planning in a digital age
Name: Marketing Communications: Touchpoints, sharing and disruption, 8th Edition
Author: Chris Fill, Sarah Turnbull
This is a eBook for the actual textbook of Marketing Communications: Touchpoints, sharing and disruption, 8th Edition, by Chris Fill, Sarah Turnbull.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 817 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!