Complete eTextbook Content:
SECTION 1: Assessing The Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
SECTION 2: Understanding The Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
SECTION 3: Targeting The Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
SECTION 4: Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
SECTION 5: Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Chapter 15: Strategic Pricing Methods
SECTION 6: Value Delivery: Designing The Channel And Supply Chain
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Omnichannel Marketing
SECTION 7: Value Communication
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
Name: Marketing 6th edition
Author: Michael Levy, Dhruv Grewal
This is a eBook for the acutal textbook of Marketing 6th edition, by Michael Levy, Dhruv Grewal.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 721 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
Satisfaction guaranteed. Files are Checked before upload. All are good and pure!