Complete eTextbook Content:
SECTION 1: ASSESSING THE MARKETPLACE
1 Overview of Marketing
2 Developing Marketing Strategies and a Marketing Plan
3 Social and Mobile Marketing
4 Conscious Marketing, Corporate Social Responsibility, and Ethics
5 Analyzing the Marketing Environment
SECTION 2: UNDERSTANDING THE MARKETPLACE
6 Consumer Behavior
7 Business-to-Business Marketing
8 Global Marketing
SECTION 3: TARGETING THE MARKETPLACE
9 Segmentation, Targeting, and Positioning
10 Marketing Research
SECTION 4: VALUE CREATION
11 Product, Branding, and Packaging Decisions
12 Developing New Products
13 Services: The Intangible Product
SECTION 5: VALUE CAPTURE
14 Pricing Concepts for Establishing Value
SECTION 6: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
15 Supply Chain and Channel Management
16 Retailing and Omnichannel Marketing
SECTION 7: VALUE COMMUNICATION
17 Integrated Marketing Communications
18 Advertising, Public Relations, and Sales Promotions
19 Personal Selling and Sales Management
Name: M: Marketing, 6th Edition
Author: Dhruv Grewal, Michael Levy
This is a eBook for the actual textbook of M: Marketing, 6th Edition, by Dhruv Grewal, Michael Levy.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 481 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
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