Integrated Advertising, Promotion, and Marketing Communications, Global Edition 8th Edition

Complete eTextbook Content:
Part I: The IMC Foundation
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II: IMC Advertising Tools
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
Part III: Digital and Alternative Marketing
8. Digital Marketing
9. Social Media
10. Alternative Marketing
Part IV: IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V: IMC Ethics, Regulation, and Evaluation
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

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Name: Integrated Advertising, Promotion, and Marketing Communications, Global Edition 8th Edition
Author: Kenneth E. Clow, Donald E. Baack
Edition: 8
ISBN-10: 1292222697
ISBN-13: 978-1292222691
Type: eTextbook

This is a eBook for the acutal textbook of Integrated Advertising, Promotion, and Marketing Communications, Global Edition 8th Edition, by Kenneth E. Clow, Donald E. Baack.

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It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 509 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

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