E-Commerce 2020-2021: Business, Technology and Society, Global Edition, 16th Edition

Complete eTextbook Content:
PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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Name: E-Commerce 2020-2021: Business, Technology and Society, Global Edition, 16th Edition
Author: Kenneth C. Laudon, Carol Guercio Traver
Edition: 16
ISBN-10: 1292343168
ISBN-13: 978-1292343167
Type: eTextbook

This is a eBook for the acutal textbook of E-Commerce 2020-2021: Business, Technology and Society, Global Edition, 16th Edition, by Kenneth C. Laudon, Carol Guercio Traver.

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It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 913 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

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