Complete eTextbook Content:
Part 1 Introduction
Chapter 1. Strategy: concepts and perspectives
Chapter 2. Corporate governance and sustainability
Part 2. The Tools of Strategy analysis
Chapter 3. Goals, values and performance
Chapter 4. Industry analysis
Chapter 5. Analysing resources and capabilities
Part 3. The analysis of competitive advantage
Chapter 6. The nature and sources of competitive advantage
Chapter 7. Business-level strategies
Part 4. Strategy formulation and evaluation
Chapter 8. Corporate-level strategy
Chapter 9. Networks, partnerships and alliances
Chapter 10. Organisational structure and strategic control
Chapter 11. Global strategies and the multinational corporation
Chapter 12. Strategy evaluation
Part 5. Cases in strategic management
Case study matrix
Case study 1. Facebook: the evolving strategy
Case study 2. The grounded kangaroo? An analysis of Qantas
Case study 3. Fortescue Metals Group Limited
Case study 4. The Australian supermarket industry
Case study 5. India’s cup of tea
Case study 6. Michael Hill International: controlled expansion and sustainable growth
Case study 7. Not just a game
Case study 8. AirAsia: getting everyone to fly
Case study 9. The North Australian Pastoral Company: corporate strategy in a changing climate
Case study 10. Managing the political factor: Huawei in Australia
Name: Contemporary Strategic Management: An Australasian Perspective, 2nd Edition
Author: Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray
This is a eBook for the acutal textbook of Contemporary Strategic Management: An Australasian Perspective 2nd Edition, by Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray.
eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…
It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.
It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 521 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.
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