Contemporary Strategic Management: An Australasian Perspective, 2nd Edition

Complete eTextbook Content:
Part 1 Introduction
Chapter 1. Strategy: concepts and perspectives
Chapter 2. Corporate governance and sustainability
Part 2. The Tools of Strategy analysis
Chapter 3. Goals, values and performance
Chapter 4. Industry analysis
Chapter 5. Analysing resources and capabilities
Part 3. The analysis of competitive advantage
Chapter 6. The nature and sources of competitive advantage
Chapter 7. Business-level strategies
Part 4. Strategy formulation and evaluation
Chapter 8. Corporate-level strategy
Chapter 9. Networks, partnerships and alliances
Chapter 10. Organisational structure and strategic control
Chapter 11. Global strategies and the multinational corporation
Chapter 12. Strategy evaluation
Part 5. Cases in strategic management
Case study matrix
Case study 1. Facebook: the evolving strategy
Case study 2. The grounded kangaroo? An analysis of Qantas
Case study 3. Fortescue Metals Group Limited
Case study 4. The Australian supermarket industry
Case study 5. India’s cup of tea
Case study 6. Michael Hill International: controlled expansion and sustainable growth
Case study 7. Not just a game
Case study 8. AirAsia: getting everyone to fly
Case study 9. The North Australian Pastoral Company: corporate strategy in a changing climate
Case study 10. Managing the political factor: Huawei in Australia

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Name: Contemporary Strategic Management: An Australasian Perspective, 2nd Edition
Author: Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray
Edition: 2
ISBN-10: 1118362551
ISBN-13: 978-1118362556
Type: eTextbook

This is a eBook for the actual textbook of Contemporary Strategic Management: An Australasian Perspective 2nd Edition, by Robert M. Grant, Bella Butler, Stuart Orr, Peter Murray.

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