Business Research Methods 13th Edition eTextbook by Pamela Schindler

Complete eTextbook Content:
Part 1: Build the Foundation for Business Research
Chapter 1 Research Foundations and Fundamentals
Chapter 2 The Research Process: An Overview
Chapter 3 Stage 1: Clarify the Research Question
Part 2: The Design of Business Research
Chapter 4 Research Design: An Overview
Chapter 5 Stage 2: Sampling Design
Chapter 6 Stage 2: Data Collection Design: Qualitative Research
Chapter 7 Stage 2: Data Collection Design: Observation Research
Chapter 8 Stage 2: Data Collection Design: Experiments
Chapter 9 Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part 4: Collect, Prepare, and Examine Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Part 5: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part 6: Report the Research
Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations
Part 7: Research Project Overview
Chapter 17: An Integrated Example.
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables

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Name: Business Research Methods 13th Edition
Author: Pamela Schindler
Edition: 13
ISBN-10: 1259918939
ISBN-13: 9781259918933
Type: eTextbook

This is a eBook for the actual textbook of Business Research Methods 13th Edition, by Pamela Schindler.

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