Business Essentials, 11th Edition by Ebert, Griffin

Complete eTextbook Content:
Part 1: The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
Part 2: Managing the Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
Part 3: People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
Part 5: Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
Part 6: The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management

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Name: Business Essentials, 11th Edition
Author: Ronald J. Ebert, Ricky W. Griffin
Edition: 11
ISBN-10: 0134129962
ISBN-13: 978-0134129969
Type: eTextbook

This is a eBook for the actual textbook of Business Essentials, 11th Edition, by Ronald J. Ebert, Ricky W. Griffin.

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