A Preface to Marketing Management 15th Edition

Complete eTextbook Content:
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – DEVELOPING MARKETING PLANS

Click here to download the sample files

Name: A Preface to Marketing Management 15th Edition
Author: J. Paul Peter, James H Donnelly, Jr
Edition: 15
ISBN-10: 1260287254
ISBN-13: 9781260287257
Type: eTextbook

This is a eBook for the acutal textbook of A Preface to Marketing Management 15th Edition, by J. Paul Peter, James H Donnelly, Jr.

eTextbook comes in pdf format which can work under all PC based windows operating system and Mac, Linux OS, Iphone, Ipad, Android etc…

It saves to your hard-drive and can be burned to CD-ROM. All pages are printable.

It is exactly same as the actual hardbook. And it is Color Version.

File Includes:

1) A COMPLETE eBook 519 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.

It is only computer file/s, I will not ship hard copy. The file can be downloaded instantly after the payment has been made.

Satisfaction guaranteed. Files are Checked before upload. All are good and pure!