Complete eTextbook Content:
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – DEVELOPING MARKETING PLANS
Name: A Preface to Marketing Management 15th Edition
Author: J. Paul Peter, James H Donnelly, Jr
This is a eBook for the acutal textbook of A Preface to Marketing Management 15th Edition, by J. Paul Peter, James H Donnelly, Jr.
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It is exactly same as the actual hardbook. And it is Color Version.
1) A COMPLETE eBook 519 Pages), with all single page and Chapters, Color Version. Same as the original textbook. Comes with PDF file format. Can be read by Adobe Reader.
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